THE 78TH INTERNATIONAL BICYCLE AND MOTORCYCLE SHOW, SCHEDULED TO BE HELD FROM 3RD TO 8TH NOVEMBER NEXT IN THE HALLS OF FIERA MILANO IN RHO, HAS BEEN POSTPONED TO 2021 –
MILAN,
26 JUNE 2020 – The announcement came this afternoon in a press release in which
the Managing Director Paolo Magri underlined that “the decision has been taken
with and for the whole sector.”
“The value and international leadership of our exhibition-event.” Mr Magri
explained, “have convinced us not to wager on the evolution of the health
situation linked to the Covid-19 emergency and, above all, to listen to and
protect the whole of the two-wheeler industry which, with Fiera Milano
primarily and our partners, continues to see in EICMA a successful model and
its most important opportunity for b2c and b2b at shows.”
“Responsibility has been imposed on us and makes us act on a wide scale in the
interest of the exhibitors and our visitors, postponing the 2020 show with a
solid convergence of intentions.”
The event, which attracts hundreds of thousands of fans and which over the
years has made its name as one of the most important events in the Lombardy
capital for attractiveness, interest and visibility, has therefore only been
put off until 2021, from 9th to 14th November, still in the exhibition area of
Rho.
Lastly, the Chairman of the Board of Directors of EICMA, Pietro Meda,
emphasized that “the 2021 Show will have great symbolic value and we hope that
it can contribute to making fans and the whole two-wheel sector forget this
difficult and exceptional situation.”
“It is our intention,” Meda concluded, “to continue protecting not only the
global importance of our exhibition event, but also further enhance the strong
bond with the local area and with the institutions that consider EICMA a
topical and essential appointment not only for the sector.”