{"id":15021,"date":"2025-11-21T19:37:33","date_gmt":"2025-11-21T18:37:33","guid":{"rendered":"https:\/\/scootertime.ch\/?p=15021"},"modified":"2025-11-21T19:37:35","modified_gmt":"2025-11-21T18:37:35","slug":"intermot-2025-la-moto-reinventee-a-cologne","status":"publish","type":"post","link":"https:\/\/scootertime.ch\/fr\/intermot-2025-la-moto-reinventee-a-cologne\/","title":{"rendered":"INTERMOT 2025 – LA MOTO R\u00c9INVENT\u00c9E \u00c0 COLOGNE"},"content":{"rendered":"\n

INTERMOT SE TIENDRA DU 4 AU 7 D\u00c9CEMBRE 2025 <\/strong>\u00c0 COLOGNE –<\/strong><\/h4>\n\n\n\n
\"intermot_24_001_007
Eingang Nord – (\u00a9 Koelnmesse GmbH, Harald Fleissner \u2013 Credit: Intermot)<\/figcaption><\/figure>\n\n\n\n

Du 4 au 7 d\u00e9cembre 2025, Cologne accueillera INTERMOT<\/strong>, la grande messe du deux\u2011roues, sous le slogan \u00e9vocateur : \u00ab INTERMOT. Le salon. Red\u00e9couvrir la moto. \u00bb<\/em> Plus qu\u2019une simple exposition, l\u2019\u00e9v\u00e9nement se veut une plateforme vivante<\/strong>, o\u00f9 passion, libert\u00e9 et esprit communautaire se rencontrent pour fa\u00e7onner l\u2019avenir du motocyclisme.<\/p>\n\n\n\n

Cap sur la jeunesse<\/strong><\/p>\n\n\n\n

\n
\"intermot_24_021_008\"
Creator Stage Halle 8 – (\u00a9 Koelnmesse GmbH, Thomas Klerx \u2013 Credit: Intermot)<\/figcaption><\/figure>\n\n\n\n
\"intermot_24_021_003\"
Biker Treff Halle 8 – (\u00a9 Koelnmesse GmbH, Thomas Klerx \u2013 Credit: Intermot)<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Apr\u00e8s le succ\u00e8s du relancement en 2024, INTERMOT mise sur une nouvelle campagne de creator marketing<\/strong>. Quatre figures embl\u00e9matiques des r\u00e9seaux sociaux \u2013 @nanaxyda<\/strong>, sp\u00e9cialiste des courses, @meddesyoutube<\/strong>, voix technologique et passionn\u00e9e, ainsi que le duo de cascadeurs @marii_official<\/strong> et @viktor__stahl<\/strong> \u2013 incarnent cette orientation vers une g\u00e9n\u00e9ration plus jeune et connect\u00e9e. Leur \u00e9nergie et leur cr\u00e9ativit\u00e9 donnent un souffle nouveau \u00e0 la sc\u00e8ne moto, tout en offrant des contenus visuels percutants.<\/p>\n\n\n\n

Storytelling et communaut\u00e9<\/strong><\/p>\n\n\n\n

\n
\"intermot_24_012_003
Stand: Nolan, Halle 7 – (\u00a9 Koelnmesse GmbH, Thomas Klerx \u2013 Credit: Intermot)<\/figcaption><\/figure>\n\n\n\n
\"intermot_24_004_016\"
Stand: Horwin, Halle 8 – (\u00a9 Koelnmesse GmbH, Thomas Klerx \u2013 Credit: Intermot)<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

La campagne s\u2019appuie sur un storytelling immersif<\/strong> : selfies, s\u00e9quences de conduite spectaculaires, coulisses exclusives. Ces formats m\u00ealent sport m\u00e9canique, acrobaties, culture urbaine et identit\u00e9 locale, cr\u00e9ant une atmosph\u00e8re authentique et f\u00e9d\u00e9ratrice. \u00ab Aller en moto est ma passion, et INTERMOT, c\u2019est comme rentrer \u00e0 la maison \u00bb, confie Nina alias @nanaxyda, originaire de Cologne.<\/p>\n\n\n\n

\n
\"intermot_24_014_028
Sonderfl\u00e4che, 125ccm, Boulevard Nord – (\u00a9 Koelnmesse GmbH, Hanne Engwald \u2013 Credit: Intermot)<\/figcaption><\/figure>\n\n\n\n
\"intermot_24_005_005
Sonderfl\u00e4che, 125ccm, Boulevard Nord – (\u00a9 Koelnmesse GmbH, Harald Fleissner \u2013 Credit: Intermot)<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Marketing nouvelle g\u00e9n\u00e9ration – <\/strong>INTERMOT 2025 entend b\u00e2tir un pont entre constructeurs, distributeurs sp\u00e9cialis\u00e9s et jeunes passionn\u00e9s<\/strong>. Gr\u00e2ce \u00e0 des contenus digitaux authentiques et des formats interactifs, le salon d\u00e9passe la simple pr\u00e9sentation de produits pour devenir une exp\u00e9rience de marque<\/strong>. L\u2019objectif : renforcer le lien avec le public, \u00e9largir la port\u00e9e des marques et cr\u00e9er un contact direct avec les clients de demain. En somme, INTERMOT 2025 se positionne comme un carrefour de passion, d\u2019innovation et de communaut\u00e9<\/strong>, o\u00f9 la moto se red\u00e9couvre sous un angle moderne et inspirant.<\/p>\n","protected":false},"excerpt":{"rendered":"

INTERMOT SE TIENDRA DU 4 AU 7 D\u00c9CEMBRE 2025 \u00c0 COLOGNE –\u2026<\/p>\n","protected":false},"author":1,"featured_media":15001,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,22],"tags":[],"class_list":["post-15021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-de","category-news"],"yoast_head":"\nINTERMOT 2025 - LA MOTO R\u00c9INVENT\u00c9E \u00c0 COLOGNE - Scootertime<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scootertime.ch\/fr\/intermot-2025-la-moto-reinventee-a-cologne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INTERMOT 2025 - LA MOTO R\u00c9INVENT\u00c9E \u00c0 COLOGNE - Scootertime\" \/>\n<meta property=\"og:description\" content=\"INTERMOT SE TIENDRA DU 4 AU 7 D\u00c9CEMBRE 2025 \u00c0 COLOGNE –\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scootertime.ch\/fr\/intermot-2025-la-moto-reinventee-a-cologne\/\" \/>\n<meta property=\"og:site_name\" content=\"Scootertime\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-21T18:37:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-21T18:37:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scootertime.ch\/wp-content\/uploads\/2025\/11\/intermot_24_005_032-1-e1763749833774.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"264\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Red. 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